The strength lies in the remarkable color spectrum of the logo.
The corporate world demands sustainable solutions when it comes to employees and their health. ZON ‘Bedrijfsartsen’ (Medical Officers) answers this demand with a team of registered and experienced occupational physicians and a corporate social worker.
Together with its clients, ZON guarantees optimal health and safety services within the organization. By finding the right balance between business interest and employees' wellbeing, they help keep absenteeism under control and simultaneously help get the best out of employees.
The challenge
ZON's experienced team was looking for a new identity that better suited its leading market position. The name ZON is an abbreviation of the geographical market are the team is active in: the southeast of the Netherlands (ZuidOost-Nederland in Dutch). After exploratory workshop meetings with the board, the tasks were clearly mapped out.
Design and work out a new brand strategy and identity
Develop a distinctive identity concept that works well both offline and online
Design and develop a custom responsive website with content management system (CMS)