Medtronic is the world market leader in medical technology and helps people all over the world ease their pain, restore their health, and extend their lifespan. The company's roots lay in the treatment of heart diseases, but nowadays, Medtronic develops and produces a wide range of products and therapies.
We developed a universal format for the Benelux job market.
Medtronic in Heerlen and the international Bakken Research Center in Maastricht are constantly looking for much-needed enforcements for their team. During multiple years, we have developed a wide scale of tools for this. An appealing format for offline and online job advertisements, a special website with all vacancies and employee information, an exhibition stand for career fairs, and an extensive introduction DVD to make new employees familiar with the organization were just a few pillars of the internal approach.
For AED's, a confronting direct marketing concept was worked out.
If you get struck by sudden cardiac arrest in the Netherlands, you have a 1 in 10 chance at survival. Shocking numbers that are even lower in Belgium. For Medtronic Physio-Control, we came up with a direct mailing concept, which encouraged businesses and institutions to purchase a life saving 'LifePak.' The LifePak is an automatic external defibrillator (AED) and delivers the dosed shock with which the cardiac function gets restored. A universal concept was developed for the Dutch and Belgian markets. By visualizing 100 people using pictograms, followed by showing the empty frames, the problem was brought to the attention in an intrusive way.
