New brand identity for world market leader in fire protection Viking

Being allowed to provide a multinational with a brand identity for a second consecutive time is quite exceptional. In 2013, we developed Viking's global brand strategy and identity. The company is part of the Minimax-Viking group with around 10,000 dedicated specialists and a turnover of € 2 billion. Due to the significantly changed media landscape, the time was ripe for a new course, and our agency was asked to give shape and substance to this rebranding. Guess what? Our creative team was on fire🔥.

With the pay-off 'Trusted above all' as the brand foundation, we developed a dynamic and playful identity in which the slanting arm of the V in the Viking logo was selected as the common thread. Digital is leading in this multicolored concept that also performs well in traditional media applications. A special word of thanks for the inspiring collaboration goes out to the Viking team; Nancy Houghton in Michigan, USA (Viking Inc.), and Suzan Ger in Luxembourg (Viking EMEA)!