Rockfon asked us to develop a campaign concept that would showcase the sustainability of these ceilings. The existing situation was that there were many publications on sustainability. There was no coherence and the information was offered in a fragmented way.
Is Rockfon sustainable? Naturally!
An unambiguous approach was chosen that works for architects, planners as well as installers and wholesalers. We have layered the communication, bringing together all Rockfon sustainability messages under one umbrella, ranging from "the core" of the message to detailed information for specific target groups.
Build credibility around the theme of sustainability where the following applies: the competitor claims it. Rockfon does it. So if the question is asked: Is Rockfon sustainable? The answer is: Naturally!
The logo "Rockfon. Sustainable? Naturally 'is the visual fundament and connecting factor for all communication around sustainability. A visual with 'likeability' that works towards all target groups and can be used in all media applications.
Advertisements were also a pillar of the campaign. Story telling through testimonials from leading architects, designers, etc., each highlighting a key environmental aspect of Rockfon. White papers also are a campaign component. A series of publications highlighting leading projects and explaining why sustainability was a determining factor in Rockfon's choice.
Finally, a new exhibition stand with the theme has been designed, complemented by a multilingual brochure concept.
