Brand strategy, identity, and campaign for Hekkert Car Group
With seven branches spread from Venlo in the far north to Maastricht in the far south, and as a brand dealer for Ford, Hyundai, and Opel, Hekkert Car Group is leading in the Dutch province of Limburg. As a family business of three generations …
The challenge
Within Hekkert, there was a strong need for comprehensive repositioning of the company in the automotive industry, which is in full swing. Online sales, the transition to electric driving, from car ownership to car usage. These are but a few examples of developments in a market that is remarkably dynamic. During inspiring workshops with the management and our brand strategy team, we paved the road to a future-proof role that, in short, consists of a multi-brand dealer who relieves the customer with all possible mobility solutions. In all changes, the business remains central. The distinctive personal service of a family business which has allowed Hekkert to grow into the company they are today. Thus, we can justifiably say: Hekkert. Moves Limburg!
Our solution
The feedback
““After exploratory discussions with various agencies, one conversation really stuck, that with Ralph Verhallen of R&R Communication. There was an immediate click and the feeling that this was the partner we were looking for. The branding workshops were prepared down to the last detail and gave us exactly the insights we needed. They have led to a compelling new identity including logo and tagline, an underlying strategy supplemented with an actionable plan that makes us ready for the future! We launched the new Hekkert with a large-scale media campaign, also developed and implemented by R&R. After this successful journey, we know one thing for sure: R&R will remain our partner in the future! ””