During workshops with sales and marketing, the core values of Emerson were determined..
Emerson Climate Technologies is the world market leader in climate control. They specialize in high-end technology that is applied in airconditioning, industrial air cooling, and heat pumps. The division is part of the worldwide Emerson concern, a global network with 75.000 employees. The European headquarters are located in Aachen (Germany).
The challenge
For Emerson Climate Technologies, we have carried out many diverse projects. A short anthology:
Determine the strategic brand blueprint during workshops with the management
Developing the brand identity with a recognizable voice for EMEA
Evaluation of all means of communication and make for a more efficient deployment
Translate the brand identity into a stand concept for international trade fairs
Take care of the annual Emerson Product Catalogue (over 400 pages) in seven different languages
Concept and design of an internal magazine which makes ambassadors out of employees
Development of all thinkable tools that are used daily. From animations to isomeric drawings, from interactive tools to (online) campaigns
Our solution
The feedback
““R&R Communication successfully developed a new creative strategy for our European communications. Using the key brand values derived from their workshops with Emerson management, they drafted a highly appealing brand identity. Apart from their creative skills, the team is a true pleasure to work with. Personal commitment at its very best!””